diff --git a/lerna.json b/lerna.json
index ef384f4272..0283ac132c 100644
--- a/lerna.json
+++ b/lerna.json
@@ -1,5 +1,5 @@
 {
-  "version": "2.10.12-alpha.16",
+  "version": "2.10.12-alpha.17",
   "npmClient": "yarn",
   "packages": [
     "packages/*"
diff --git a/packages/builder/src/analytics/constants.js b/packages/builder/src/analytics/constants.js
index 1bb8517a2b..5264e16abc 100644
--- a/packages/builder/src/analytics/constants.js
+++ b/packages/builder/src/analytics/constants.js
@@ -2,6 +2,7 @@ export const Events = {
   COMPONENT_CREATED: "component:created",
   COMPONENT_UPDATED: "component:updated",
   APP_VIEW_PUBLISHED: "app:view_published",
+  BLOCK_EJECTED: "block:ejected",
 }
 
 export const EventSource = {
diff --git a/packages/builder/src/builderStore/store/frontend.js b/packages/builder/src/builderStore/store/frontend.js
index 13b28a3572..6c029ddff3 100644
--- a/packages/builder/src/builderStore/store/frontend.js
+++ b/packages/builder/src/builderStore/store/frontend.js
@@ -1287,6 +1287,11 @@ export const getFrontendStore = () => {
             return false
           }
 
+          // Log event
+          analytics.captureEvent(Events.BLOCK_EJECTED, {
+            block: block._component,
+          })
+
           // Attach block children back into ejected definition, using the
           // _containsSlot flag to know where to insert them
           const slotContainer = findAllMatchingComponents(