diff --git a/archivebox/core/views.py b/archivebox/core/views.py
index 306a8214..644b0803 100644
--- a/archivebox/core/views.py
+++ b/archivebox/core/views.py
@@ -125,7 +125,7 @@ class SnapshotView(View):
                             f'Snapshot <a href="/archive/{snapshot.timestamp}/index.html" target="_top"><b><code>[{snapshot.timestamp}]</code></b></a> exists in DB, but resource <b><code>{snapshot.timestamp}/'
                             '{}'
                             f'</code></b> does not exist in the <a href="/archive/{snapshot.timestamp}/" target="_top">snapshot dir</a> yet.<br/><br/>'
-                            'It's possible that this resource type is not available for the Snapshot,<br/>or that the archiving process has not completed yet.<br/>'
+                            'It\'s possible that this resource type is not available for the Snapshot,<br/>or that the archiving process has not completed yet.<br/>'
                             f'<pre><code># if interrupted, run this cmd to finish archiving this Snapshot<br/>archivebox update -t timestamp {snapshot.timestamp}</code></pre><br/><br/>'
                             '<div class="text-align: left; width: 100%; max-width: 400px">'
                             '<i><b>Next steps:</i></b><br/>'